Organizing an event is an outstanding experience, exciting and rewarding at the same time, especially if it’s an international one. But is important do not underestimate o overvalue its organization: on the one hand, it is essential to tackle it with the utmost seriousness and care, on the other one is true that quite often the investment of time and cost is minimal compared to the potential return.
One thing above all: big or small, the event you are about to face is your event, your creature; you are the organizer so, for you, is the most important of the year. Work on it with so much passion and maximum effort.
First step: set the target to be reached and the budget available. About the target, you need to clarify whether you are creating an event to launch a new product, or if you are doing it to host a trade show, a meeting, a non-profit event and so on.
About the budget, you need to ask yourself “what is your income? Can you rely on public funding? Do you have sponsors to cover expenses?” The investment must be in line with your possibilities and never rely on Providence otherwise the risk of failure is concrete.
The venue is critical: a historic square, a garden, a villa… the place can make a difference. This applies to any place and anywhere you should choose the help of a leading agency in the event organization niche, one that know the place where the event itself will be hosted: lot’s of possibilities out there, from events management Milan companies to London organization development firms and so on.
Is also important to think about the target: is it aimed at children and families, athletes or managers? Create a list of invitees without forgetting personalities, administrators, officials, and journalists.
While organizing the event think carefully about the season it is held and remember that any of it has its own problems: the important thing is foreseen it and deal with them. In winter you need to think how to keep your invitees warm, in summer you should take care of air conditioning.
Latest steps are the right communication, vital for public attendance: remember that nowadays the internet and social networks such as Facebook can make the difference.